Cloudydays Project
"We all have our own cloudydays."
Cloudydays project aims to break stereotypes and misunderstanding that people have towards depression and
mental health through card news and cartoon posts on Instagram. While South Korea has the highest suicide
rate among
OECD countries, there are lack of public awareness and understanding towards mental health. At this point,
the first priority for improving mental health is to improve awareness, and as a result,
active, open dialogue. We wanted to start a conversation through SNS that can be accessed
easily. Our contents deliver information related to depression and mental
health and the story on each character's depression.
Other than weekly cartoon posts over two years, we also created some merchandise with our message.
We donated part of the profit to Life Line Korea and some other organizations.
Funded by: Workstation program by Institute of Higher Education, Yonsei University.